![]() ![]() Apparently, though, some part of the brain did see them because they had a behavioral effect. The kind of subliminal messages that caused the uproar, though, were quite different – they were simple messages flashed too fast for the viewer to see. Every advertisement has an overt message, but contains many other messages – the attractive young woman driving the car, the expensive custom home in the background, even the font used to display type on the screen all tell the viewer something about the product. The concept that ideas or information can be sent to the brain without cognitive processing is nothing new, and certainly can’t be denied. Subsequent media coverage and books had people looking everywhere for subliminal messages. Almost fifty years ago, the idea of subliminal advertising raised a public furor supposedly, messages flashed on a movie screen too fast for the viewers to consciously see boosted concession sales. ![]()
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